Push Pop Press and Facebook

In the above TEDTalk, Mike Matas gives a demonstration of the e-book Our Choice, written by Al Gore as a sequel to An Inconvenient Truth and brought to iPads and iPhones everywhere by Matas’s company, Push Pop Press.  From what Matas shows in the demonstration, the book (or app – he uses the terms interchangeably in his presentation), the interactive version of Gore’s book looks strikingly similar (though perhaps a bit more image-reliant) to the Penguin Amplified Editions I’ve mentioned in a couple of other posts.  Using touch-screen technology, readers are encouraged to manipulate elements of the text, resizing images and scrolling through pages, listening to Al Gore’s voice read and explain the text, and even blowing on the device in order to set small digital windmills going, producing virtual energy for digital houses.  In a strictly non-academic sort of way, I’d just like to say that this is very neat.